HOW DOES STREET-LEVEL ADVERTISING WORK? Best answer on the web

Author: admin     07 30th, 2010 in xn--00t609f.com     edit

  • heres my question.
    I wanted to know more information about street-level advertising or
    also known as the kind that feature blocks of identical posters
    plastered to the sides of buildings or construction sites.
    I just wanted to know how these work, like if advertisers pay for each
    poster they place up. I basically just want some information on how
    exactly this kind of advertisement works. Please ask me any question
    you might have


  • Hello, rdlan026-ga!


    I found some basic information for you concerning street-level advertising that might help you understand this process a bit better. Suffice it to say that some of these advertisers operate legally, while others are illegal.

    Q. "Who puts up all those wheatpaste posters on the streets of NYC? Is it legal? Do they have permits? Can anyone do it? http://ask.metafilter.com/mefi/33578

    A. "Some are legal, some are illegal but the city mostly ignores it. Lots of them are just done by whoever. In the business, this is called either 'sniping' or 'wildposting'. Generally, the ones you see for big companies like American Express are done legally, by companies like NPA, who lease space on those plywood walls that they put up around construction sites from construction companies. This isn't always true, though. Microsoft got in trouble for illegal sniping during their MSN campaign (remember those butterflies on the subway signs?)"
    "Also, the people that make a business of this are fiercely territorial, so if you go and wheatpaste over a bunch of NPA's posters, within a couple days, their checkers will generally find out and get someone to repaste over your posters. This is why NPA costs so much money. They have a staff that goes around and photographs all the posters every so often and sends the proof to the clients. Generally, the risk in doing this is less in getting fined by the city and more in getting poor results because without going out and reposting the posters all the time they'll get covered up pretty quickly (unless they are in crappy spots) by someone who is doing a better job." http://ask.metafilter.com/mefi/33578


    ==


    SNIPING - The act of pasting up outdoor posters over billboards or on empty structures, walls, and traffic poles, often without permission. http://www.motto.com/glossary.html


    ==


    From "Sometimes the best marketing campaign is a staple gun and a good pair of sneakers," By Michelle Chihara. http://weeklywire.com/ww/12-13-99/boston_feature_2.html
    "As a street team, Allen and his crew might also pile into a car late at night to slap stickers onto NO PARKING signs and parking meters and car bumpers. Just before a hip-hop album is about to "drop," they might paper entire city blocks with posters trumpeting Dr. Dre's 2001. They might do some "sniping," which means plastering posters across every available wooden surface or stapling them back to back around a light pole and pushing them up until the entire pole is sheathed in ads for RAKIM: THE MASTER.

    ==


    "Rob Norman's got it going on. He has his own skateboard team. He's hosted numerous break-dance and other underground events, and he's the force behind the poster sniping that has New York City youths whispering the name of his new clothing line: Propaganda Apparel." http://www.adobe.com/products/illustrator/propaganda.html


    ==


    Here are some examples of companies that do this type of "street-level" poster marketing:

    STREET TEAM PROMOTION.COM
    http://www.streetteampromotion.com/index.html

    Outdoor Advertising: Wild Posting - Poster Sniping

    Street Team Promotion.com offers "Wild Posting" and Outdoor Advertising across the United States in most major markets. Our premier locations across the United States have allowed clients to showcase their brands in the most vital, high profile and busy areas in every major market. This is http://www.streetteampromotion.com/wild-posting-national.html


    ===


    Wildposting.com
    http://www.wildposting.com/index2.html

    What is GoPoster? - "GoPoster places advertising posters on street level poster boards located on high traffic streets in major cities. GoPoster is a widely recognized and accepted element of the American pop culture scene. GoPosters are small format posters, usually 2 feet wide by 3 feet tall, which are especially suitable for street level posting. These small posters are ideal, as they are inexpensive to produce and are, therefore, easily, quickly and cheaply refreshed in case of damage."
    Poke around on the website using the sidebar links. It is pretty cool!

    You can download the posting rate sheet to get an idea of how they charge their customers. http://www.wildposting.com/pdf/PostingRates.pdf

    You would have to contact them directly to find out who they hire and what they pay their employees to post the material on location.

    ===


    Unit one
    http://www.unitoneonline.com/marketing.htm

    - "Poster Sniping and Wheat Pasting is a guerilla marketing tactic that is highly used in many of our projects. With out Local Area Marketing Representatives, we will discuss specific areas, such as major intersections, streets, and highways that will fit the current project. Our poster sniping and wheat pasting will catch potential comsumers attention through repition while creating a buzz about the project in the local market."

    ==


    Want to find out more about joining a street team? See:


    STREET TEAM PROMOTION.JOBS
    http://www.streetteampromotion.jobs/

    It's free to join. Who knows what they pay?



    Street Team USA
    http://www.streetteamsusa.com/

    They might do some of this type of poster advertising as well.


    ===


    I hope this information helps!


    umiat



    Search Strategy

    street-level marketing
    street-level marketing or poster advertising
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    "street team" marketing
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  • I knew a guy who did this for a living. People would supply him with posters and pay him to put them up. It's kind of a cut-throat business because people tend to cover up each other's posters.


  • The job is a bill poster, I think people are paid £1 and up per poster they stick up, which is reasonable when considering the cost or bill board adverts but there is the chance of getting in trouble if the wall owner takes offence. I know where I live in London it is pretty controlled and people don't seem to just cover up each others probably because its done by the same company or people, I notice this because I keep a eye out for certian type of club nights that use them along with big name music artists. They don't tend to put them on shops or places that the owners might care but I have seen them covering billboards which can't be legal. There are several advertising associations in the UK and USA that might be able to give more information on legalities but bill posting is in a bit of a grey area with regards to the law. There is another street advertising which I know, most Local Councils in the UK will have a department that will put up temporary A4/A3 adverts on lamp posts, railings and other street furniture they own. I worked for Islington education in London and occasionally asked them to put posters for us. Can't remember exactly maybe £200 for 1 week.


  • thanks- i had no idea that people can just put up posters.


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