Landscaping market data Best answer on the web

Author: anonym     07 30th, 2010 in xn--00t609f.com     edit

  • Where can I obtain market research data on U.S. national and North Carolina state residential landscaping market? Particular interest paid to DIY (do it yourselfers) and types of services offered. Since this is my first question, I will price modestly to see if your service offers a good value to me. Thanks in advance.


  • Although I think I got $75 worth, I was hoping that Google Answers would be more in tune with other Internet resources rather than just relying on Google's own search engine. Teltech offers such expertise. I found much of this same sites before subscribing. How about eLibrary? or Hoovers?
    Anyway, thanks. I may purchase again some time. The service is a 3; with the personal touch and attention it's a 4.


  • Hi davidslater:

    My apologies about some of the text-formating "glitches" in the above answer. If you are finding the placement of some of the line breaks a problem, please let me know and I'll try to re-post the answer (as a clarification) with better breaks.
    Thank you for your patience.

    websearcher-ga


  • Hi davidslater:

    Thank you for the interesting question. (I spent several hours sifting through search results to come up with the following.)

    There are many different places you can find market research on the
    U.S. residential landscaping market. I will try to break down
    what I've been able to find into categories for you. I will also
    provide a couple of concrete examples for each category to get you
    started.

    **************************
    Industry Portals/Websites:
    **************************

    There are several industry websites that offer a wealth of
    information, including market research data. Many of these sites
    are run by existing print media outlets (e.g., landscaping
    magazines). I've listed a few of these below:

    * Lawn and Landscape: The Portal to the Professional Lawn
    and Landscape Industry

    Homepage: http://www.lawnandlandscape.com/

    Description: This website is based around information
    available in two pre-existing magazines, "Lawn & Landscape" and
    "Interior Business". It is well laid out with an excellent
    search facility of its extensive archives at
    http://www.lawnandlandscape.com/archives/

    Research Available: They have a separate section for
    market research they've conducted (using reader surveys).
    Currently there have the results of eight surveys listed
    at http://www.lawnandlandscape.com/research/ .

    * Landscape Management

    Homepage: http://www.landscapemanagement.net/landscape/

    Description: Website revolves around information published
    in "Landscape Management" magazine. Has a decent search
    facility and some archival information.

    Research Available: While their research isn't placed
    together in one area, there are some gems here, including:

    "State of the Industry 2000"
    http://www.landscapemanagement.net/landscape/issue/issueDetail.jsp?id=173 The article "Challenge: Handling Growth" contains a lot of
    good market data and some informative figures/charts.
    http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=4312
    "LM 100"
    http://www.landscapemanagement.net/landscape/article/articleList.jsp?categoryId=1770 The article "LM 100 -- An overview" contains market data on the 50 biggest companies in the industry, with customer breakdown, services breakdown, and other valuable information. (Including for New Garden Landscape and Nursery in Greensboro, NC.)
    http://www.landscapemanagement.net/landscape/article/articleDetail.jsp?id=24016 http://lb.adv100.com/lm100/LM100Big50Chart.pdf

    *********************
    Industry Associations
    *********************

    Another traditionally good source of market research data are industry associations. However, in most cases, you must join the association (for a fee and sometimes by passing fairly stringent acceptance criteria). In your industry, I suggest trying the following groups.

    * Associated Landscape Contractors of America (ALCA)

    Homepage: http://www.alca.org/

    Joining: See the information at
    http://www.alca.org/html/membrochp2.html
    http://www.alca.org/html/membrapp.html

    Market Resources (available to members only):

    Outstanding Education for Professional Growth: Executive Forum - focused to benefit business owners and upper management, this annual event combines a noted motivational speaker with top level networking.

    Resources to Improve Your Bottom Line
    Save time and money with more than 150 books, manuals, guides, training materials, videos, software, and marketing materials tailored to your needs.
    * North Carolina Landscape Association (NCLA)

    Homepage: http://www.nclandscape.org/NCLAWeb/

    Joining: See the information at
    http://www.nclandscape.org/NCLAWeb/Membership/dsp_JoinNCLA.cfm
    https://www.davez-inc.com/DaveZWeb/sNCLA/sJoin/dsp_JoinNCLAapp.cfm

    Market Resources (available to members only):

    Receive Nursery Notes industry magazine published bi-monthly.

    ******************
    Research Companies
    ******************

    For almost every market imaginable, there are professional research
    companies that do in-depth studies of market size, trends, and shares. Naturally, considering the time and effort involved in compiling this data, it is almost never given away for free. :-)

    The landscaping industry is no exception. I was able to find the
    following for-purchase reports.

    * "The 2001 National Gardening Survey" by National Gardening
    http://www.nationalgardening.com/b2b/RESEARCH.ASP
    http://www.nationalgardening.com/RSRCH/report.asp

    Description: "The 2001 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey
    provides in-depth and up-to-date marketing information on industry
    trends, household participation, consumer profiles, and retail sales."
    Cost: US$495

    Additional Info: National Gardening also performs customized market research. See http://www.nationalgardening.com/RSRCH/services.asp for more details.
    * "Lawn & Garden Consumables" by Freedonia Group
    http://www.mindbranch.com/page/catalog/product/2e6a73703f636f64653d523135342d353836.html;jsessionid=aaadh-0Jno0SJQ
    Description: This report focuses on the products DIYers would use in landscaping projects. "In addition, the aging of the baby boom generation (older consumers are more likely to participate in gardening activities), increasing interest in landscaping, and the more widespread availability of diverse lawn and garden products to the general public will support healthy gains....Consumer DIY market will outpace professional sales.... This study provides historical data (1992, 1996, 2001) plus forecasts through 2006 and 2011 for consumables sales in current dollars by
    product, market, application, and end user. In addition, data on
    agrochemical raw material use (in pounds) is provided. The study reviews consumables in the context of the total lawn and garden market, evaluates market share data, and includes profiles of major producers such as Bayer, Scotts and United Industries."

    Cost: US$3700

    Additional Info: This report was just published in August 2002.

    ***********************************
    "Random" News Articles and Webpages
    ***********************************

    You can almost always find valuable bits and pieces of market data
    that don't fall into the other categories by doing some basic
    keyword searches on Google.

    For example, the search:

    landscaping "residential market" "north carolina"
    ://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=landscaping+%22residential+market%22+%22north+carolina%22
    turned up this interesting article:

    http://www.landscapeonline.com/lolpages/editorial/businessnews/forecastandindtends/9812outlook1999.htm
    which gives some very interesting figures and projections for the landscape architect industry.

    The search:

    "north carolina" lawn garden million
    ://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22north+carolina%22+lawn+garden+million
    turned up the following interesting page:

    http://www.utextension.utk.edu/hbin/HBIN-RGC.htm

    which lead to the following additional for-purchase study:

    The U.S. Lawn and Garden Market
    http://www.marketresearch.com/product/display.asp?SID=11479711-217028391-205569464&ProductID=219732&kw=nursery&SearchReturnURL=http%3A%2F%2Fwww%2Emarketresearch%2Ecom%2Fsearch%2Fresults%2Easp%3FSID%3D11479711%2D217028391%2D205569464%26categoryid%253
    **************************
    Other Common Opportunities
    **************************

    Traditionally, there are other areas, besides the four above, where market research data can be found on most products/service. However, I was unable to find any specific examples for the landscaping market.

    * Government Databases

    * Academic Papers/Reports

    * Chambers of Commerce: If there are particular localities within N.C. that interest you, a phone call to the local chamber of commerce might turn up data on how much is spent locally on residential landscaping.


    I hope that this information has been of help to you. Because of the way you worded your question, I tried to provide you with *strategies* on finding the type of information you want, rather than an endless stream of (perhaps conflicting) figures. If you know where to look, it will
    only help you answer your future, more detailed, information needs. :-)
    If you have any need for clarification of what I've provided, please
    ask using the Clarification feature - before you rate this answer.

    Thanks!

    websearcher-ga

    Some Additional Search Strategies used on Google:

    landscaping "market research"
    ://www.google.com/search?hl=en&ie=ISO-8859-1&q=landscaping+%22market+research%22
    Associated Landscape Contractors of America
    ://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=Associated+Landscape+Contractors+of+America
    landscaping association north carolina
    ://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=landscaping+association+north+carolina
    lawn garden "market research"
    ://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=lawn+garden+%22market+research%22









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